We help our clients by quantifying the economic value of various kinds of intellectual property and intangible assets, employing state-of-the art economic models.
Trademarks and patents
Intellectual property (IP) refers to intellectual creations for which the law assigns a monopoly to designated owners. Intellectual Property Rights (IPR) is the protection for IP creators and includes trademarks, copyrights, patents, industrial design rights and, in some jurisdictions, trade secrets.
The declared objective of most intellectual property legislation (with the exception of trademarks) is to promote progress. By sharing exclusive rights limited to the disclosure of inventions and creative works, the company and the owner of the patent / copyright benefit each other, and an incentive is created for inventors and authors to create and disclose their work in a transparent manner.
Key Benefits of the Service
Customer-centric businesses build a virtuous cycle we call the customer wheel. We help companies at every stage of growth, developing custom solutions and collaborating with all levels of your business.
- We help you understand customer behaviors
- We help break down barriers to innovation
- We help resolve the pricing paradox
- We help align brand strategy with key objectives
- We help companies nurture loyal customers who are more profitable
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit.
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences (including digital environment) during their experience.