InvestMarket uses it as a unique tool for selecting business and business ideas that are funded by an extensive business plan. This is a formal statement of the business objectives, the reasons for which they can be reached and the plans to reach them. Obligatory it contains information about the organization requesting financial support and about the team that will achieve these goals.
A business plan is a formal accounting statement which numerically describes a set of business goals, the reasons why they are believed attainable, and the strategic plan and managerial steps for reaching those goals. Hypotheses and visionary ideas of business have to be transformed into numbers and need to be backed by reasonable and verifiable assumptions about future events and milestones. Microsoft Excel© stands out as the most popular spreadsheet software and for that reason the whole paper will move around Excel applications, even if other more sophisticated software programs may be conveniently used, considering also that data are typically importable from or exportable to Excel sources.
People love a good story. We gravitate to stories because they are easy to understand and if told well, stick with us. A narrative is a powerful tool to tell your business story, without all of the complexity of a business plan. People tend to have a difficult time starting a business plan or even a pitch because the ideas rattling around in their gray matter are just not cohesive. Throw in the desire to get the business off the ground or fund it and most people just give up.
Writing a narrative about your business is the first step in formulating those random thoughts into a story that you can tell prospective investors and employees. It’s also a great way to get past the anxiety of looking at detailed rows and columns of numbers that really won’t make sense until you formulate the genesis of your business.
You Need a Business Plan Now !
Key Benefits of the Service
Customer-centric businesses build a virtuous cycle we call the customer wheel. We help companies at every stage of growth, developing custom solutions and collaborating with all levels of your business.
- We help you understand customer behaviors
- We help break down barriers to innovation
- We help resolve the pricing paradox
- We help align brand strategy with key objectives
- We help companies nurture loyal customers who are more profitable
InvestMarket’s equity financing is the method of mobilizing the capital by acquiring shares in the funded companies. In return for the investment, shareholders receive interest in the company.
We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.
We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.