How to

What are alternative financing ?

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Private investment and private investors are not a recent invention. For centuries, those who have money have tried to invest in new ideas and viable business. With the great importance of private funds in the global economy, academic circles, financial analysts and the media have just begun to give recognition to the development of new companies in the modern economy.

Who do investors want?

Generally, they are successful entrepreneurs, experienced managers in certain industries, looking for new opportunities to learn in new companies. There is no satisfactory generic model, a matrix in which these investors can easily be categorized and categorized, but one thing is certain, they will invest as much in entrepreneurs as in business proposals. A good business plan is necessary but not enough to reach an agreement. Personal chemistry between an investor and an entrepreneur is extremely important and for the benefit of both parties.

Who do they address?

This type of investment is addressed to business projects with high market potential, which can provide the certainty of high returns to offset the risk assumed by the investor.
These could include:
Young companies requiring start-up and development funds.
Growing companies that recognize the need for expansion and consolidation.

What funds are available?

From hundreds of millions of euros when there are collective funds up to tens or hundreds of thousands of euros when they are individual funds.

What is it offered?

First, long-term financing without monthly installments and guarantees, the investor takes the risk of the business by waiting for her fruits to recover the investment and the profit side. If there is no fruit and the business does not prove to be a success, the loss is entirely assumed by the investor.
Secondly, business skills and experience, as these investors will invest only in areas where they have experience or where they can identify within the group or the network of investors that competence. They can be an important resource for counseling and mentoring for the management of innovative or technology-based businesses. This kind of “value added” can give the company a real competitive advantage.
Thirdly, they can offer credibility through their track record, having with you, in your team a prestigious investor, your company’s image is improved and strengthened.
Fourthly, the equity is not the result of indebtedness, so the balance sheet of the business is stronger. The investment is made through limited-term and negotiated terms with each investor. Often they have the necessary contacts for the acquisition of technology and what is even more important for the business orientation towards the international market. The sale of its services to private investor assisted companies is a global one, not just local or regional.

What type of business can receive this funding?

In principle, any type of business that appears to be able to provide the conditions for a return on investment and the profit share for the investor in a short time

How can I get in touch with these investors?

If you are an entrepreneur or want to become, if you have a business idea or even more, then you are in the right place and at the right time. All you have to do is buy the products offered by InvestMarket to lecture carefully the documents contained. You will find a Business Plan in Microsoft Office Excel 2016 or 365 format in the digital archive and a narrative model in Microsoft Office Word 2016 or 365 format. Detailed working instructions are included in these documents. You will be able to use the database with all Venture Capital Firm, Private Equity Firm, Private Investor, Angel Investor, and Business Lender investors by visiting these websites until you complete this Business Plan, both financial and narrative financial companies. You will find an impressive portfolio of projects funded by these financial companies, and you will be able to consult the rule, principles, and working methods sections. In the InvestMarket database you will find information that is not present on the website, such as email contact of the account officers in these companies. Upon completion of the Business Plan application, you will be able to write an addressing email (the template is included in the documentation) to which you will attach an Executive Summary for evaluation. If your business topic is of interest, you will need to pass the entire dossier (the content list is in the documentation).

By reading the instructions below, you will understand the steps to follow.

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How it works alternative financing ?

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InvestMarket is an online Web platform that creates multiple interconnection possibilities among over 5,000 venture investors around the world and entrepreneurs who have business ideas that can not fund them from their own resources, banking or other forms of lending or funding such as Funds European. Every investor participating in this platform comes with important information such as its history and investment portfolios.

For those who are looking for start-up capital or business development, there are multiple funding opportunities. They can obtain, if they have the necessary guarantees and a business plan, money from the local bank, they can invest the money from the capitalization of their properties, they can borrow from relatives and friends. I say, because this is not always the case. The most brilliant business ideas are in bank files or in family council discussions without finding their funding. Here, investors positively intervene, stating that we need to understand precisely the relationships and the ramifications of the consequences of such an approach.

The simple question is: Is it 100% of nothing or 1% 50% or 70% of a colossal deal? The percentages are relative and nothing determines how much they should be. Negotiating these parameters is important. I was saying that 100% of anything is nothing, and no matter how valuable a business idea, it is worth nothing as long as it is not put into practice. Even if entrepreneurs have the pride ever before, they have to understand that it is preferable to have even 0.1% of something palpable than 100% of anything.

It is known that venture capitalists are generally used after exhausting other options: staff, banks, family, friends. If financing is accepted, the investor will request, in exchange for funding, shares in the company’s shares or shares. These may be limited or unlimited. If the business is already running and investment is required to develop it, you can opt for the development finance formula and, for example, the past company’s debts are transferred to the shareholder or the original shareholders.

Investors and exit strategies

Even before signing an investment plan in a business, a plan to exit the business or to continue the business must be developed. It is good to know that, like a bank, after the withdrawal of the investment and the agreed profit side, the investor will withdraw in a certain way from the business or will continue to be active. If it requested social shares as a guarantee of the business, it must be repaid for consideration or offered to the public, as specified in the exit strategy. An investor may own shares or shares and may sell these shares or shares through IPO (public offering, with or without the first-chance clause) or may hold public subscriptions.

Investors and their experience

When investors decide to invest in a company, they may require an important place on the board of directors and / or a position in the company’s asset management structure. This must be perceived with its parts, good and bad, together. On the one hand it’s good because a real investor will provide valuable information to the entrepreneur. However, there are disadvantages, as the entrepreneur has given up a certain percentage of ownership of the company to the investor. The more ownership is transferred to the investor, the more control is transferred to the investor.

Investor Requirements

As an entrepreneur to get the start-up capital of a business or to develop it from an investor, you will need to develop a well-written business plan. In addition, investors will want to see all company documents, if any, or documents such as business history, checking balance, balance sheet, bank statement or, as the case may be, any other documents. In addition to a well-established business plan, it is necessary for the entrepreneur to have confidence in the plan and the business idea in order to convince the investor that the investment is low-risk. If the entrepreneur has an ongoing business that looks good, the chances of identifying an investor are much higher.

Changing the face of investors

There is a good fear that an investor will have some initial behavior, and then, when the company will launch, it will want to take control of it and, consequently, ownership, by changing its behavior. Such an investor is called Dark Angel and it should be stressed that from the beginning of the business relationship, the limits to which it can be reached should be established. A good lawyer will know how to predict all those situations and where the rights of the parties are protected. It is logical that such an investor does so for profit. As a rule, investors will want only 25% of their shares for them, instead they will prefer those businesses with high return on investment (ROI).

Advantages of investor networks

As in any other field, entrepreneurs can greatly benefit from connecting to a network of investors. As an organization, such a network should be understood as a collective effort in which specific tasks and attributions can be delegated to each individual member. A number of investors can examine hundreds of business plans and share their findings with other members of the network. Since all members have the goal of capitalizing on opportunities together, they can hire larger amounts and, consequently, more valuable projects. Another aspect is the diminishing of the risk factor by investing a little in a high-risk company, because the investment is made in a group and the risks are diminished. If 30 businesses are in business and a member invests in all 30 for a little while only 30% bankrupt, he will have a constant risk factor of + 70%. If it had invested itself alone in one of the businesses and it would have been part of the 30% bankruptcy, it would have had a risk factor of + 100%.

Trends in the investment market

First Investors emerged in the 1980s, being contemporary with Bill Gates and Stive Jobs and have evolved to this day. Increased investment value from 25,000 to 500,000 per business. Investment networks or the largest of today’s investors provide between 500,000 and one million for each business, almost similar to traditional credit systems (banks). The difference is given by the emphasis on the required guarantees and less on the viability of the business (in the case of the bank), in the reverse with the emphasis on the business plan and the high return of money (in the case of investors). This new reality should encourage entrepreneurs to get closer to investors, be prepared to provide a detailed presentation of their business and risks, with supporting documents such as business proposal summary, business forecasts, profit and loss, CAPEX , OPEX, EBITDA, etc. At the same time, this information needs to be protected by a confidentiality agreement called the NDA, addressing all the issues that need to be negotiated or clarified by lawyers. Modern means of communication (digital dimension, the Internet) have made globalization of offers and applications globally possible investments, and email correspondence facilitates dialogue between entrepreneurs and investors.

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Private investors

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Debtors in the world of capital business generally believe that Business Angel, Private Equity Firm, Private Investor, Business Lender and Venture Capital are the same thing. In principle, even though these entities are similar because they invest in other companies, we need to understand what differentiates them.

All these entities operate with Private Capital, which consists of the money paid for the takeover of shares, regardless of who, from the stock packages of companies not listed on the stock exchange. In the case of listed companies, we can only talk about public capital.

Private Capital – This term is used to describe those private entities that acquire shares of other companies.

Business Angel – are generally successful business people who invest personal funds in business potential.

Private Equity Firm – are companies using equity or collective capital received from other investors to take over private companies in order to better manage and sell them for profit.

Private Investor – a person who places their capital in a project or a business, with the intention of making a profit from the initial capital investment.

Business Lenders – Entity that grants small amounts of money for current activities or for procurement of equipment and new technologies. The amounts are provided after a review of financial data and are generally offered in the short term.

Venture Capital – are companies that invest funds entrusted by other legal or physical persons.

The fact that a Business Angel operates with personal money and Venture Capital with money from other sources is also reflected in the financing capacity: a Business Angel will invest less than a Venture Capital.

The main features of the most important entities are:

Business Angel

A Business Angel investor may be willing to invest in the early stages of a company already launched or in the start-up of a new business idea with amounts ranging from: 10,000 to 100,000, rarely going up to a million. They can contribute to business management or make useful business connections. Experience leads them to invest in familiar areas where they have expertise.

Venture Capital

They are rarely interested in investing in the early stages of a business, with the exception of high-tech businesses made by leading and successful companies in this field. They invest more than 1 million. As a rule, he calls for an important place on the board of directors. They have a huge portfolio of contacts.

With all these differences between the two types of private equity investors, one can imagine a natural and beneficial correlation with starting a business angel and continuing it, if it proves to be successful, with the participation of a Venture Capital.

“Private equity investors” can secure a start-up financing. However, this process is not easy because, when you have the chance of funding, you often find that the risk of your business or the donor’s criteria and strategies make it impossible for you to access funds. The unrealistic expectations of the parties often destroy the win-win principle. That is why InvestMarket shows its interest in providing as much information as possible about investor types and their interests before recruiting an investor.

Investors and crisis

There is no doubt that the current financial and economic crisis started in 2008, as well as the projected “Covid-19” crisis, has affected and massively affected the dynamics of this under the industry. The increasing number of restructurings, bankruptcies, layoffs, trespasses, state takeovers of large companies (see USA) also affected this industry. After the first and second wave of the crisis a prudent, almost scared and timid slowdown of the economy arose. Some industries and markets have not recovered at the moment, and here I specifically refer to the real estate market, for investors the crisis has led to a decrease in the volume of investments by over 89%. It is true that in the last year there is a rebound in the tendencies before the crisis but not far in their amplitude. The reason is the extremely cautious approach of the market today. Today we find that heavier investors allocate funds of over one million euros and that, in principle, they are limited to amounts in the order of tens or hundreds of thousands of euros. The orientation of these players in today’s post-crisis market is to markets and stable areas where the risk factor is controllable. This adaptation to the market is a logical effect of the desire to have a stable return on investment.

In 2020, the situation of the market investments is as follows:

The bulk of the investments was made in the field of assistive services medical equipment and medical equipment, accounting for (16%) of total private investment. The second place was software (13%), retail (12%), biotechnology (11%), industry, energy (8%) and media (7%). Return rates were variable, representing 70% mergers and acquisitions, 26% bankruptcies and IPO (private company transformation) 4%. At the same time, the shrinkage of the investment market, which in this particular case has a particularly dynamic field such as pandemic medical research and production, makes the number of real investment opportunities high and, consequently, the market is dynamic with much higher volumes.

Questions that investors will ask entrepreneurs

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The opportunity for an entrepreneur to interview an investor is an honor for the entrepreneur, because the process of obtaining capital is extremely competitive. It is important to remember that an entrepreneur is encouraged to build, step by step, in a simple way, his own vision. Too many or too few can often lead to confused and disinterested perceptions.

In addition, verbal presentation should be repeatedly practiced in front of colleagues or the team, as each comment will greatly improve verbal skills and will force the upgrading of arguments. The practice of exposure to an audience is important because lessons can be learned from the feedback received. Unfortunately, the exposure can not be done by the spokesperson or the marketing director, but only by the entrepreneur.

While some entrepreneurs can do this easily, others can simply live anxiety, answering questions posed with hesitation and doubt. Every new homeowner looking for capital needs to prepare properly for the moment he will meet with investors to avoid rejecting and missing the interview.

Here are some questions the entrepreneur can face:

1. Tell us about you and your company.

The entrepreneur should provide a brief introduction about himself / herself, including letters of accreditation and education and education papers, as well as other pertinent basic information. A general idea of ​​the company should then be mentioned, followed by the company’s objectives, as well as different products and services offered.

2. Who are your major competitors and what exactly do your products and services do?

Entrepreneurs must be prepared to mention any competition on the market and how their products and business services will offer competitive advantages. Because market competition can be extremely robust and dynamic, it is always a good idea to provide concrete examples.

3. Who are your target customers and how did they respond to your prototype?

Investors are always curious when it comes to demographic information, including the target market and consumer base for new products. By creating a prototype exposed to the public, the entrepreneur can refine this prototype based on customer feedback. It may be that a real product needs more “revisions” and “upgrades” before it is mass produced. Therefore, it will be wise for the entrepreneur to question potential customers about business details.

4. What is the marketing strategy for the proposed products and services?

Business promotion will be addressed through advertisements, internet marketing and promotions, as well as public relations, to increase sales and gain competitive advantage. Placing a new product on the market can be quite costly and it is therefore extremely important for the entrepreneur to evaluate and include this estimated cost in the financial plan.

5. How much capital do you want and how will it be used?

It is always a good idea for entrepreneurs to give an accurate estimate of the amount of capital they need. By presenting a plan with financial accounts and forecasts, the entrepreneur will gain credibility (eg rent, utilities, technologies, salaries, etc.).

6. How long does it take to start earning?

This principle refers to the amount of time needed for anticipated cash flow to occur. Usually it will take an average of one year, or more, so that any new business will reach revenue; therefore, it is important for the entrepreneur to consider all possible expenses before determining the amount requested.

7. What is my stake as an investor in the company and the return on my investment?

Because each potential investor wants to have an idea about his stake, such as the percentage in a company and the rate of return, it is essential that these figures be presented and negotiated. Investors often expect a certain percentage of ownership in a company with a high return on investment due to the risk associated with the fate of new businesses. Entrepreneurs should be aware of such requests and be prepared to present these values.

8. What will happen next if the company fails?

Investors are famous for risky business addiction and often have a well-planned exit strategy for each of their investments. There is, however, the possibility that a company they invested in is not as successful as its plans, so they prepare a strategic plan according to their interests. They can choose to leave the company after a certain period of time through IPO, merger, acquisition you or through the sale. The contractor can even provide investors with some protection by providing assets and subordinating equity in potential future liquidation.

Critical issues of alternative finacing

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Unlike institutional creditors (banks in general), private investors have a different business culture, and of course, and different expectations of course. In fact, starting from the beliefs and reaching out to business practices by a foreign investor, they may differ materially from what a entrepreneur can have in plan or in mind.

Sometimes these differences may seem detrimental to the success of a new business. Because investors risk relatively large amounts of capital, they can impose their own strategies in a company’s life.

Even if it can sometimes be extraordinary to have an investor with you, entrepreneurs need to understand the long-term “roadmap” associated with investing in their business.

The role of InvestMarket in the relationship between domestic entrepreneurs and foreign investors is to ensure a good interface of communication and bilateral engagement, articulated in six points or otherwise “perspectives”, before signing the “roadmap” and obtaining the necessary capital from investors. For a better understanding, we outline these perspectives below:

The value of an investor involved in launching a business proposed by an entrepreneur

In addition to the value of the capital raised as part of the investment, most investors want an active role in the company they finance. Therefore, entrepreneurs should expect to be led and even mentored by their investors. An investor in a key position in the company he’s funded is a good guarantee of success. On the other hand, a less involved investor in the company’s management may at some point require a new strategy orientation or another type of management or business practice. Directly non-direct investors can delegate the active role or request management audit of the funded company.

Context and personal perspective

Every experienced investor in a field or industry will be led into the decisions he will take from his earlier personal experiences. These experiences and consequently the decisions they make may vary from one investor to another. In addition, they may have less or greater experience, have more or less information about the business or industry that is involved. Regardless of the situation, it is important for entrepreneurs to fully understand that, in the end, experience with personality, courage and intuition are factors that can make a decisive contribution to the success of a business.

Different expectations

Entrepreneurs have some expectations as to how to launch and run a business. Often an investor based on past experience (often failures teaches you more than success) can perceive an entrepreneur’s standards as being naïve, and may disagree with the direction or the way in which company is leading. Both the entrepreneur and the investor have to go a relatively difficult road, but which, at the end, can lead to a better understanding and confidence in the company’s management.

Risk of investment and investor’s patience

When an investor focuses on investing in a company or when its investments are in a small number of risk-factoring companies (putting eggs in a single basket), the failure of one of the companies will also have an impact on others, so that he can react differently. If he has invested in several low-risk companies, he can accept the loss caused by a company’s failure. Some investors may react illogically, lose patience, or want to make detailed micro-management and “bang” in everything. But entrepreneurs can also be wrongly advised, can make mistakes, or have a wrong strategy. As a result of the situation and the fact that everyone has a distinct personality, the way they react will be different.

Professional management of the company

Unlike the classical, conservative and unproductive method of discussing with clients only at the counter, which banks still have unfortunately, investors tend to communicate with entrepreneurs on a much more informal and personal level. Often, such an approach can also lead to the opposite of expectations, as many entrepreneurs do not have a relaxed and transparent approach. Some of the investors have prepared strategies for addressing particular situations within a company, and can change the informal register to an extremely formal one.


Ethics is extremely important in any business. An entrepreneur must have a clear ethical behavior in all business concerns, since the process of setting up and developing a business is similar to having a partner in the firm and not an investor thinking only of profit. Therefore, an entrepreneurs who wants to be funded in launching or developing his business must also look at an investor well, not to be, or turn into a “Dark Angel.” A survey of previous affairs in the investor’s portfolio is sufficient to obtain the necessary references.

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Benefits versus Costs

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A “Venture Capital” or “Business Angels” investor is not detached from commercials of any bank, nor has wings or magic wands. He is a legal or physical person (rare cases) that secures the starting capital of a business, against a higher or lower percentage of profit, after recovering his investment. With small differences in perception and legislation, this practice is common to both the United States and the European Union.

The term “angel” comes from the early 20th century when wealthy business people have invested in fast and generous business. In Europe, the commonly used term is “business angel”, an investor who invests capital in companies that are launching a new business or providing growth capital to an existing business. In most cases, investors use equity, but there are also networks or groups of investors that can together secure a higher level of funding. Over a certain level of funding, they are organized as venture capitalists more precisely named Venture Capital investors.

Benefits of getting the capital from an investor

The vast majority of lending institutions (banks in general) after the big 2008 crisis that began in the United States through the bankruptcy of Lehman Brothers maintains a rather hesitant and reserved attitude, making it very difficult for an entrepreneur interested in financing an idea new business to meet the criteria for guaranteeing and documenting a business credit. Even if the idea of ​​a business is “brilliant” to the superlative, a bank will assess the apartment, car and monthly income of the “genius” claimant. An “angel” investor will only consider the quality of the business plan and the robustness of the business, and will evaluate return on investment (ROI) or SEC (secure of investment). Many investors are in fact retired or retired executives and managers with a tremendous business experience with their own funds and good expertise in some economic areas. An investor not only brings good business capital or auditing, but also brings valuable know-how, knowledge and skills to the business. They can also bring a number of useful contacts to enable the entrepreneur to develop a network of suppliers or customers or people who also have these abilities.

Costs associated with an investor

An investment in a new company is in 99.99% of the cases a venture investment. Consequently, an investor expects a high return on investment (ROI) as a compensation for losses from other investments. Thus, the percentages required by an investor are high and are required as a form of balance against the risk of losing money in the investment made. Quite often, an investment program is associated with an exit strategy, if the business does not work as planned. In practice, an investment requires 20-30% of the profit over a limited period of time negotiated between the investor and the contractor and mentioned in the financing contract. These percentages may vary drastically and depend on the business risk conditions associated with the business.

Investor Networks (Groups)

Since the late 1980s, groups of investors have emerged. As a rule, a group of 20 members or more, each of whom is interested in using their own funds for joint investment. In 2019, there were 225,000 investors in the United States. In the same year, 245,000 companies benefited from investments made by private investors. Most investments were made in high technology, energy, biotechnology and software companies.

The relationship between an investor and an entrepreneur

It is vital for things to go well and for the business to be a real success, and for a healthy relationship between the parties, based on the same principles and ideals. A company and an investor need to feel comfortable with each other in order to maintain good communication at times when making decisions that can ensure the success of the business.

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About Failure

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Of the most familiar statistics in the entrepreneurial world the big ones are about failure.

According to the data:

                          90 percent of the start-ups fail

                          75 percent of venture-backed start-ups fail

Behind these failures lie one major agent: mistakes. Sometimes its a few massive mistakes, and at others an aggregate of various small ones, that ultimately cause the collapse of a business. You see, even Titanic had been built as an Olympic-class ocean liner that went down, after meeting what could’ve been avoided.

However, unlike the Titanic, the dead of the entrepreneurial world are buried without any fanfare.

So, if you’re in the process to build a business, here are the five big mistakes you must be watchful about:

1. To sell ice lollies during the Christmas season

What is wrong with selling ice lollies? You may wonder.

The thing is there is nothing wrong with selling ice lollies. But there’s definitely something wrong with selling ice lollies during the Christmas season. This something wrong is: no market for your product.

In a research conducted by CB Insights that asked 101 startup founders to pinpoint the reasons they believed their company failed, the top reason of failure stated by 42% of the founders has been the absence of a market need for their product.

2. To burn more than you earn

Believe it or not, but fewer businesses die because of cash crunch than do because of a poor product-market fit. So here, you can have a breather!

According to the insights availed through data, 29 percent of business burn out due to an exhausted cash flow. A mismanagement of finances is the second biggest mistake an entrepreneur is likely to make.

One of the most important responsibilities of a CEO is the fiscal responsibility to properly manage cash flow and the multiplication of it for the company. To ensure that you do not commit this mistake, remember that a company that is not growing, is shrinking! Make sure that you understand where to invest for growth and where to keep costs lean.

3. To brew discord

With 23 percent of founders blaming their team choices as the mistakes that drowned their start-ups, a wrong team/management is the third biggest reason why start-ups fail. 1/3rd of companies fail because the management was unable to handle issues like hiring, finances, and marketing.

Businesses prosper with adjustment and observation, listening and learning. In case of a team at the helm of affairs marred by constant internal conflicts, there is close to no hope of survival. Among other drawbacks of a poor team, the most hazardous is that it loses the capacity to strategize as well as that of proper execution.

4. To give poor thought to the sustainability of the business model

An unsustainable business model is a question-less suicide formula. Not only that there is no scalable way to acquire customers, the cost of acquiring a customer (CAC) is irrationally high as compared to the lifetime value of that customer (LTV).

5. To get caught in legal issues

While the CB Insights data testifies only 8 percent founders finding legal mistakes a cause of their startup failure, the ratio could be alarmingly high in the local context. Beginning from branding issues to a company’s expansion into new markets, the nature of legal processes is neither smooth, nor there are proper guidelines available. Incorporating a private limited company alone is a months long task.

As can be seen, all of these mistakes are connected, in one way or the other, to lack of leadership. In a nutshell, to develop a sound team and develop a sustainable business model and a thriving brand, a founder is fighting no less than a leadership battle. While lack of finances could be argued as a factor outside the leader’s capacity, the factor in itself is not independent and arises due to other controllable mistakes.

Categories of investors

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There are currently a few major categories of investors:


These people have extensive business experience, owned their own businesses or have led successful business. The vast majority have accumulated large funds in relatively short time. He engages in high risk business, despite losses. It has a diverse portfolio, predominantly in the field of innovative industries.


These people have less business experience than the “Core” category, but they take high risks by investing in the trend and trends of high-tech. Sometimes they are motivated to promote new technology or new standards in technology. Some of them may not get involved in funded companies.

“ROI” Return of Investment

This type of investor operates motivated to risk-free investment. They have a specific behavior in the sense that they can stand aside when the performance is weak, but they can become extremely active when the market shows signs of stability. They rarely get involved actively in the companies they invested in.


They are generally people who were managers in large corporations who have been restructured, retired or replaced. Even if business profitability is their central goal, when investing seeks active involvement in the funded business. In fact, I am looking for a job and, in addition, I invest up to 200,000 euros in the funded company. Generally, these investors do not personally have more than one million euros.


These people are successful investors who own and operate their own businesses. Constant revenue flow allows them to invest a large amount of capital in start-ups. They usually invest between 200,000 and 500,000 euros, but they can invest even more if the business grows well. He assists entrepreneurs in launching the business, and he rarely gets involved in managing a company.


These investors are 65 years or older, they are prosperous business people, but they only make small investments between 10,000 and several hundred thousand euros in different businesses, sometimes as a hobby. I do not take seriously the active involvement in business as well as managers.


These people are considered extremely serious investors. Even if many of them are born rich, they gain fame and success through their own efforts, independence and successful strategies. They often demand an important management position and, as a rule, succeed by imposing the same strategies that they have consecrated. I usually invest between 100,000 and 1 million. If the active role is not too important, they get involved when the company has problems.


These investors act as doctors, lawyers, accountants, etc. who invest in companies in their field or related fields. I can invest in several companies, at the same time, between 25,000 and 200,000 euros. At the same time, they can provide services to the company they invested in (legal, accounting or financial). They are very valuable for the initial capital and for the real skill in business management.

“Lead Dogs”

People who are true leaders. They will attract and convince other investors. They are generally motivated to have their professional value confirmed by discovering opportunities.


These investors are, in fact, mentors to the success of young entrepreneurs. Moral rewards are equally important or even more important than material ones.

“Silver spoons with silver wings”

People with good financial status, heirs of the second or third generation of business success. Even if they are younger than the average investors, they have acquired a significant amount of business expertise.

“Dark Angel”

These investors will invest a lot, being interested in taking over the company, escaping the founders.


They are inexperienced investors who do not have the credibility of an authentic investor. They usually invest in what everybody invests in. Therefore, when they are in trouble, they can retire, leaving themselves intimidated by difficulties.


Some firms may have strict rules when it comes to foreign or independent investment. Sometimes a business can be so tempting that one or more shareholders want to invest in the company as independent, through a “Moonlight” investor.


These investors are service providers who intend to change their services on a percentage of the company’s shares. When a young company takes advantage of such an investor, it can often save long-term money.

There are three major types of investors that business owners should be aware of:

High-return investors

Entrepreneurs looking for this type of investor should not just emphasize the purpose of their business idea. The business plan should include percentages that would be for the shareholders but also how costly the investment could be.

Hedonists *

Investors who are attracted by investment due to adrenaline, and the thrill associated with risky businesses. They think they deserve, and they want to help, the entry into the market of entrepreneurs who have innovative ideas. While the process of getting capital from an investor is a highly competitive process, new business owners looking for funding from such investors should have a well-prepared business plan to put it step by step , convincingly.


Investors who are happy to help small businesses to thrive. They enjoy their promotion, community development, and job growth. Entrepreneurs wishing to attract capital from this type of investor should probably highlight the benefits of economic growth in local communities.

* Hedonism = ethical conception that the purpose of life is pleasure; the cult of pleasure.